By Janet Lowe
Praise for Google Speaks
"It's now not demanding to determine that Google is an exceptional company....At Geico, we pay those men a number of cash for this and that key word."
"Google rocks. It raised my perceived IQ via approximately 20 points."
–Wes Boyd, President of Moveon.Org
"Google is my quick reaction study assistant. it is the Swiss military knife of knowledge retrieval."
–Lloyd Grove, columnist, Portfolio.com
"Who's terrified of Google? Everyone."
"Writers of the previous had absinthe, whiskey or heroin. i've got Google."
–Michael Chabon, writer of The extraordinary Adventures of Kavalier and Clay
Preview of Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page PDF
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Extra info for Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
Contains bibliographical references. ISBN 978-0-470-39854-8 (cloth) 1. Brin, Sergey, 1973– 2. web page, Larry, 1973– three. laptop programmers—United States—Biography. four. Businesspeople— United States—Biography. five. web programming—United States. 6. Google (Firm) 7. Google. eight. internet se's. I. name. QA76. 2. A2L69 2009 005. 1092—dc22 [B] 2009004121 revealed within the country 10 nine eight 7 6 five four three 2 1 Dedicated to Stephen Plaxe, Carolyn Muller, Audrey Sniegowski, Dale and Kathy Lowe, Jade Easton, and all my different Angels. thanks. Contents Acknowledgments xiii advent 1 THE GOOGLE men Sergey Brin Russian Roots American Passage teaching Sergey the line to Stanford Boy Genius to grownup Genius marriage ceremony on a Caribbean Sand Bar 23andMe Flying excessive Larry web page Cradled in a working laptop or computer tradition Nikola Tesla, Page’s Hero Tesla’s tale The Tesla motor vehicle vii thirteen thirteen thirteen 14 15 15 sixteen 17 18 20 21 22 23 24 25 viii CONTENTS inspired by means of Montessori The management software The sun Racer pass West, Larry Lego-centricity Mensa Boy Larry will get Married The X-Prize not more Laundry the facility of Partnership Forging the Stanford Connection an artistic atmosphere A Poignant historical past an educational or an Entrepreneur? A Grim so long Networking at Its most sensible Burning guy 26 27 28 28 29 30 30 31 32 33 35 35 37 39 39 forty forty two grownup SUPERVISION The Collective knowledge of Silicon Valley He’s Been the Rock; They’ve Been the Rockets a guy of impact mountaineering a distinct form of Mountain forty four forty five forty six forty seven 50 at the start the final word seek Engine no longer Inventing, yet enhancing Upon go searching You for thought How seek Works Platform energy Open Platform fifty one fifty five fifty seven fifty nine 60 sixty three sixty six Contents ix GOOGLE by way of the other identify A Blessed Blunder From Noun to Verb fiddling with the identify The Google emblem The Google Doodle Google Zeitgeist sixty eight sixty eight sixty nine 70 seventy one seventy two seventy four an organization IS BORN Yahoo! Drew the Map The considered necessary storage The enterprise Capitalists The Elusive marketing strategy making an investment in Wild principles strong principles positioned to sturdy Use facing darkish subject Aversion to advertisements ads that offers effects how you can promote it: AdWords and AdSense Extending the Google succeed in The technology of ads Google Didn’t market it Itself—at First delivery of the Google economic climate seventy eight seventy nine eighty one eighty three 86 88 ninety one ninety one ninety three ninety five GOING PUBLIC “We’re diverse” The Dutch public sale Buffett on Google Berkshire Hathaway’s proportion constitution as opposed to Google’s ninety six a hundred one zero one a hundred and one 104 106 109 111 113 114 x CONTENTS The Playboy Interview Ten Years Later 116 118 THE imaginative and prescient Make It valuable the numerous how you can Google Make It substantial We Serve the area Make It enjoyable Google clients take heed to the decision Don’t Do Evil How Google Defines Evil The Motto Loses a few Shine Can loose Speech cross Too a long way? Make It loose 123 a hundred twenty five 127 132 133 one hundred thirty five 138 139 one hundred forty 143 one hundred forty four 146 GOOGLE tradition New administration type Ten issues Google Has came upon to Be precise driving the lengthy Tail 20 percentage initiatives Perpetual Beta Fabled office another perspective Googleplex Google in eire best Ten purposes to paintings at Google The conflict for Brainpower Guarding the secrets and techniques 148 149 153 156 157 159 one hundred sixty 163 164 168 169 171 177 Contents xi GOOGLE GROWS UP Conflicts and Controversy click on Fraud Avoiding—or no longer Avoiding—Pornography privateness factor advertisements items Gmail road View Can They Snoop—and Will They inform?